Anyone following the popularity of millennial pink food trends has likely been lusting after ruby chocolate for some time. And it's now finally available in the U.S.

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

Natural berry flavours from the ruby cacao bean make for a hot chocolate like no other we’ve ever tasted.

While there’s no shortage of sweet treats we can’t wait to get our hands on this Valentine’s Day, there’s one treat in particular that has us practically salivating, if only for its magical hue: *PINK* Sublime KitKats!

Chocolate brand Leonidas has partnered with International Duty Free and Brussels Airport Zaventem to release a new limited Ruby Chocolate edition collection.

Nestle will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKats, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years.

The new food trend is Ruby Chocolate. This particular chocolate is distinguishable from regular milk, white or dark in both appearance (it's pink!) and flavor. It has recently hit the market and everyone is dying to try it.

In 2017, Barry Callebaut unveiled “ruby chocolate,” which gets its natural pink hue from a special type of cocoa bean. Wolfgang Puck Catering is the first company in the United States to work with this new varietal and will be unveiling it in the form of Ruby Chocolate Strawberry and Cream.

Ruby chocolate has in fact taken the world by storm. From the Oscars after party to KitKat Ruby Chocolate version, until a ruby hot chocolate. The fourth type of chocolate is a hit!.