Fortnum & Mason has followed the example of Nestlé by unveiling naturally pink chocolate. The high-end London retailer will offer a confectionery selection made with ruby chocolate. Fortnum’s new range comprises a bar, a trio of truffle variants.

The Ruby Chocolate version of KitKat finally enters stage right to the delight of Melburnians.

Nestlé launches a new chocolate bar. We've already tried it – and we know what it tastes like. It looks exactly like the conventional KitKat, only it is wrapped in ruby chocolate in the pink version.

Nestlé have covered their iconic four-finger KitKat with the delicacy and they are available to buy in the UK.

Nestle will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKats, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years.

The fourth type of chocolate comes from the cocoa bean variety "Ruby", created by Barry Callebaut.

From KitKat to Baci Perugina: chocolate dresses in pink

Nestlé has just launched a millennial pink Kit Kat made from the brand-new "Ruby" chocolate that Swiss chocolatier Barry Callebaut invented last fall.

KitKat Japan has become the first consumer brand to launch the Ruby chocolate characterized by its all-natural pink and berry flavours.