After 80 years and after milk chocolate, dark chocolate and white chocolate, there is a fourth variety. Barry Callebaut has created a new chocolate from the cocoa bean variety "Ruby".

80 years after the last big hit in the chocolate industry – the introduction of white chocolate – Barry Callebaut is launching a fourth type: Ruby, obtained from the Ruby cocoa bean of the same name.

After brown, black and white chocolate, there will soon be a pink type of chocolate. The Swiss manufacturer Barry Callebaut has created a new chocolate from the cocoa bean variety "Ruby".

After dark, milk and white chocolate, pink chocolate or "Ruby" is preparing to conquer the world. The Swiss company Barry Callebaut presented its latest: Ruby Chocolate.

This is the first new type of chocolate in 80 years and it is rose. A much more natural color than it looks since it is due to a selection of naturally pink cocoa pods called Ruby. Designed by the Swiss chocolate factory Barry Callebaut.

Barry Callebaut, a global supplier of cocoa products, has invented a whole new type of chocolate adding a fourth choice to the current line up of dark, milk and white varieties. And that’s not all, the chocolate, the company says, is naturally pink.

Barry Callebaut, a company which makes chocolate and cocoa products, says it is not just a new flavour of chocolate but a whole new type. The color and the flavor come from the ruby cocoa bean

Eighty years after the invention of white chocolate, pink chocolate has officially become the fourth type brought into the world, after the Swiss chocolate company Barry Callebaut revealed that they invented "Ruby" chocolate at an event in Shanghai, China.

Barry Callebaut revealed a ruby-red hued chocolate, marking the first time in 80 years since a new color joined the sugary ranks of the treat we all know and love. Unsurprisingly, the "ruby chocolate" is being shamelessly marketed to millennials, you know, because it's pink and insanely photogenic.