Thanks to Barry Callebaut, one of the world’s largest cocoa producers and grinders, we found out there’s a new kind of chocolate we never knew we desperately needed. It's called — drumroll, please — ruby chocolate.

Swiss chocolate makers have added a new color to the chocolate cache. It’s rosy, fruity, and looks like it came straight out of that generator that’s slowly turning everything around us millennial pink. Introducing ruby chocolate, the newest natural chocolate variety since the creation of white chocolate 80 years ago.

Barry Callebaut is unveiling a whole new concoction that comes in a pale, rosy shade. You might call it millennial pink if you were so inclined. But Callebaut called it “ruby chocolate”.

Barry Callebaut has invented a new, supposedly all-natural hue — not brown or white, but the obvious third choice in line: Pepto-Bismol pink. It took a decade to invent, but at last the wait’s over for cocoa with “a natural berry flavor” that’s “sour yet sweet.”